X-Men: Days of Future Past
My second gig with Ignition Creative was for the X-Men. (Technically, it was for X-Men: Days of Future Past, 2014, 20th Century Fox, Dir. Bryan Singer). I think you can see where this is going. Another fun deep-dive into some beloved canon. This time the tech was all DNA based and I learned a lot about genetic mutations. They say I'm not technically a doctor after all that research, but I don't know...
This is one of those jobs where you don’t realize how much fun you’re having until it’s over. Ok, just kidding, I totally knew how much fun I was having. With a brave executive creative director and a willing distribution company, I was given near total creative freedom as Copywriter on the ambitious viral promotional campaign for Prometheus (2013, 20th Century Fox, Dir. Ridley Scott).
My journey on the Prometheus campaign was one of my favorite career moments ever. It was the first new feature released from the Aliens franchise in over a decade. Armed with an encyclopedia of rare Aliens canon and logins to all the fan forums, I did my research and responded with real-time content dumps for legions of rabid fans in the run up to the release of the movie. The unique content was fertile ground for speculation about the plot and propelled premier buzz to crazy levels.
Connecting with fans so directly and genuinely--it doesn’t get much better than that.
What a museum this is in Concord, Massachusetts. You know that phrase “one if by land, two if by sea” from 8th grade history? Well, it’s completely wrong in terms of quote accuracy, but that’s not the point. The point is that the Concord Museum has One of The Two---displaying one of those two lanterns hung in the church steeple that started the American Revolution. Chris Evans (AKA Marvel’s Captain America) got pretty excited about it. Check that scene out below.
And before Chris came by, I got the chance to make some adorable info-videos to accompany an exhibit called “The shot heard around the world.” Another pretty famous phrase for us Americans. Ah, history.