Welcome to my portfolio site. It's the story of a career that has taken on UX product strategy, copywriting, UX content design, branding, creative direction, and public transportation.
I believe that every brand deserves a hug. So bring it in. (Metaphorically, for now.)
This site contains pics and mini-case study write-ups. For an in-depth look at these projects and more, let's talk for real! (And if you're curious about the public transpo bit, it's on the Brand page.)
Strategies are dim ideas about what you should do and blazing north stars about what you shouldn't. I've delivered them to non-profit heroes and healthcare behemoths alike.
It's a big world out there. Where does your brand fit in? No matter how big, medium, or small, your brand deserves a place in the sun.
Content is everything. Literally.
I've concepted and designed every kind there is. From commercials to e-commerce sites, bus wraps to blog posts, museum exhibits to movie posters.
UX is the secret sauce on pretty much everything. Combined with a thoughtful content design, you're on your way to a delicious product or website.
This is where it gets really fun.